The Program - YELL
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The Program

The program where you build a real business.

Hybrid, hands-on, and built around one outcome: a venture with real customers and real revenue. You don't watch - you run it.

The Journey

How it works, start to finish.

Eleven stages. From being selected to holding a printed report on the business you ran.

Phase 1 Foundation
01

Selection

Apply, interview, get in.

02

Team formation

Build the founding team you'll run with.

03

Venture creation

Choose the product and the market.

Phase 2 Build
04

Validation

Test the idea against real demand.

05

Sourcing

Visit wholesale markets, negotiate stock.

06

Branding

Name it, design it, make it real.

Phase 3 Sell
07

Go-to-market

Build the store and the sales plan.

08

The pop-up

Sell to real customers, in person. This is the day.

09

Meta session

Read your numbers, iterate.

Phase 4 Launch
10

Pitch Day

Pitch what you built to a panel of real operators and judges.

11

Report

Take home a printed Entrepreneurship Report on the business you ran.

The 4 modules

What you learn — and what you actually do.

01

Business Foundation & Market Discovery

Frameworks for spotting a real opportunity, sizing demand, and choosing what to sell.

In the field

A market visit to Sadar Bazaar / Chawri Bazaar to find products and read real demand.

02

Branding, AI Tools & Negotiation

Turn a product into a brand, use AI to move faster, and negotiate like a buyer.

In the field

Negotiate live with wholesale vendors and lock your unit economics.

03

Digital Presence & Sales Execution

Stand up an online store, run the content, and drive traffic that converts.

In the field

Run a physical pop-up and an online store side by side.

04

Pitching, Storytelling & Demo Day

Shape the story of your venture and defend it in front of real judges.

In the field

Pitch on Demo Day to a panel including operators from boAt.

No theory - only results

What you actually do.

Seven steps from idea to revenue. Every week you ship something real.

Choosing products to sell
STEP 01

Choose your product

Pick a product you believe in and build an entire business around it.

STEP 02

Source from wholesale markets

Visit Sadar Bazaar and Chawri Bazaar. Walk the lanes. Find your supplier.

Wholesale market sourcing
Negotiating with vendors
STEP 03

Negotiate like a buyer

Haggle on prices, lock unit economics, and learn margins the hard way.

STEP 04

Build your brand

Name it. Design the logo. Create packaging. Make it look like it belongs on a shelf.

Brand design and packaging
Setting up a store
STEP 05

Launch your store

Set up an online storefront and a physical pop-up — sell on both channels simultaneously.

STEP 06

Sell and keep the margin

Real customers. Real transactions. Real revenue you take home.

Selling to real customers
Pitching on Demo Day
STEP 07

Pitch on Demo Day

Present your venture to a panel of real operators and judges. Defend every decision you made.

Format & commitment

Hybrid - built around a student's week.

  • •Weekday sessions run virtual.
  • •Weekends run on-ground across Delhi NCR.
  • •Duration varies by tier.
Compare tiers & duration →
Certification & recognition

Proof you did it.

  • •Certificate of Completion.
  • •Demo Day awards - Top Brand, Best Team, Most Profitable Venture.
  • •A Young CEO feature.
  • •A printed Entrepreneurship Report on the venture you ran.

Ready to run a real business?

Apply as a student, or book a call to bring YELL to your university.