Proof & Results - YELL
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Proof / results

The proof is in the pop-up.

What students built in a single cohort - the real numbers, the real brands.

2026 Cohort

The Rishihood pilot, in numbers designed to be read across a room.

20
Students
4
Brands
8
Market visits
1,000+
Customers
₹1.5L+
Total Revenue
42%
Avg margin
3
Pop Up Days
₹10K
YELL Grant / team
The brands

Four ventures. Real names, real numbers.

SnacQo

@snacqo ↗

Healthy flavored snacks · 5 members

₹47,200
Sales
38%
Margin

Nover Noir

@novernoir ↗

Accessible premium perfume · 4 members

₹65,000
Sales
72%
Margin

Frags & Flavs

@fragsnflavs ↗

Premium fragrance & food gifting.

A gifting venture pairing scent and taste for occasions.

Ghar Sajaoo

@gharsajaoo ↗

Affordable aesthetic home décor.

Design-led décor priced for first-apartment budgets.

The journey in pictures

Sourcing, selling, pitching.

Sourcing
Selling
Pitching

Pitch Day.

Every team pitched the business they built to a real panel - judged by industry veterans Arun Mittal (boAt) and Jishnu Changkakoti (Ex J&J).

Top Brand Best Team Most Profitable Venture
Social proof

The cohort earned attention, not just sales.

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